A LONG-ESTABLISHED TRADING HOUSE FROM BREMEN
Reidemeister & Ulrichs History
1831 to 1899
The beginnings of Reidemeister & Ulrichs are owed to the merger of two older Bremen wine shops on 1st of January 1831: Ulrich & Sohn and Wichelhausen & Reidemeister. The managing partners Carl Bartholomäus Ulrich and Georg August Reidemeister agreed on establishing the Sögestrasse no. 25 in Bremen’s city centre as the seat of the joint company only to move shortly afterwards to a larger building located at Pelzerstrasse corner to Sögestrasse. In 1834, Germany’s first customs and tariff union (“Zollverein”) was founded. According to customs law, the City of Bremen as a non-member was external territories, which favoured imports on the one hand, but did not allow deliveries to customers in the neighbouring kingdom of Hanover on the other hand. Therefore in 1841 Reidemeister & Ulrichs set up a warehouse at the gates of the city (Burgdamm) for the shipment of duty-paid goods. After the decease of the company founders Reidemeister († 1845) and Ulrich († 1855), the widow Anna Margarethe Ulrichs led the business together with the authorised manager Heinrich Wilhelm Bömers, a trustful employee in the company since 1850 who was appointed partner in 1857. Friedrich Ulrichs, a son of the founder, joined the company in 1866. After his early death Heinrich Wilhelm Bömers become sole head of the company. He handed over the lead in 1887 to his only 23-year-old son Heinrich Ferdinand Emil Bömers. He married the granddaughter of the founder C.B. Ulrichs. The wine shop was flourishing and when Bremen acceded to the German customs territory in 1888, there already was an increased need for storage facilities. At this time already the company’s activities included a pack house adjacent to the parent house in Sögestrasse and up to eleven additional storage locations in Bremen’s city centre. These logistics involved the high administrative costs and had to be held separately under customs seal. This led to the economic conclusion to abandon the parent house and move warehouse and office to a newly established multi-storey building with cellars in the street An der Brake, where Reidemeister & Ulrichs took its seat in 1899. Shortly before, in 1897, the company Reidemeister & Ulrichs acquired the Essighaus. This building, a vinegar factory was up for demolition. By this acquisition the unique and world-famous façade could be preserved - otherwise the South Kensington Museum might have bought and relocated the façade to London. In its interior, which was rebuilt after designs by architect Albert Dunkel, had been transformed into a popular wine bar were leased out.
1900 to 1969
On January 1, 1900 Hans Ulrich, grandson of C.B. Ulrichs and the authorised manager Friedrich Sparkuhle were promoted as associates. In 1906 Reidemeister & Ulrichs acquired Château Smith Haut Lafitte in one of the best wine regions of Bordeaux. The acquisition underlined the importance of the sale of Bordeaux wines for the business of Reidemeister & Ulrichs. However, just after WW I this possession was lost again due to legal dispossession. 1920 Heinz Bömers, a son of Heinrich Bömers, entered the board as a partner. The currency reform in 1924 helped to normalize the wine business and the company expanded vigorously. In 1926 Reidemeister & Ulrichs took a shipment and tank plant in the free port into operation to meet the growing demand for dessert and table wines. The location An der Brake was continuously used for operating the turnover of quality wines. At the same time the production of vermouth started. In 1933, the Reidemeister & Ulrichs Corporation was founded for the import of German wines into the United States after the prohibition had fallen.
In 1932 Heinrich Bömers deceased. He had gained his reputation not only as wine merchant, but also particularly as a senator of the City of Bremen. In the 1930s the isolation of Nazi Germany and its chronic foreign exchange shortages hampered the wine trade and in particular the relations with France. WW II and the subsequent restructuring of Europe had severe implications for Reidemeister & Ulrichs - the complete loss of the storage and production sites by destruction and also the loss of important markets, which had previously located east of the Elbe River. In the early post-war years the company survived with the production of a hot beverage called Rundu. In 1946 at least the Essighaus opened its doors again in a provisional shelter. Only after the currency reform and establishment of the Federal Republic of Germany in 1949 Reidemeister & Ulrichs could re-establish their extensive experience and contacts in the wine trade. However, wine trade was limited due to wine quote for a long time until it became fully liberalized with the completion of the wine market of the European Economic Community in 1970.
1970 to 1989
During the 60s, the importance of own bottling shifted towards the import of goods, which were bottled in the country of origin. The gradual introduction of the Single European Market of the European Economic Community changed the structures of the wine import trade patterns. Under these conditions, Reidemeister & Ulrichs changed in the 70s from an importer and bottler towards a distributor for brand products providing well-organized sales organization and exclusive distribution rights. The own bottling facilities were closed and the storage and logistics were outsourced. Roland Markenimporte, an entity founded in 1949, simultaneously entered into long-term contracts regarding the distribution of internationally renowned brands in Germany such as Tio Pepe Sherry, Delaforce Port, Long John Whiskey and especially Bordeaux wines of the house Philippe de Rothschild. In the early 1980s Heinz and Michael Bömers, sons of the late senior Heinz Bömers († 1978) restructured Reidemeister & Ulrichs under the umbrella of the Bömers Holdinggesellschaft. The reorganization allowed International Distillers & Vintners (IDV) a temporary stakeholdership in Roland Markenimport. Their cream liqueur Baileys was one of the company’s best-selling products. The investment assets of the holding company comprised at that time Reidemeister & Ulrichs and Roland Markenimport, both committed to the retail and hospitality sectors, the Bordeaux-based trading house CAVIF - Caves des Grands Vins Français and Bremen’s oldest wine trader, the Weinhandelshaus Ludwig von Kapff, committed to B2C trade. In 1989, the Group also acquired Château du Grand Mouëys with 80 hectares of vineyards in the Premières Côtes de Bordeaux.
1990 to present
As international spirits companies aimed for a self-sufficient distribution Roland Markenimport and Reidemeister & Ulrichs joined their distribution in 1994 and the merger was completed in 1995 with a growing importance as wine distributor. Brands such as Rothschild (Baron Philippe), Antinori, Louis Jadot, Masi and Marques de Caceres enabled Reidemeister & Ulrichs to gain a dominant position in Germany in the trade of high-quality wines. In order to ensure success in the European market, the owners decided in 2002 to sell the majority of Reidemeister & Ulrichs to the Dutch wine importer Baarsma. However, the Dutch expectation to achieve with this deal a powerful access to the large German wine and particularly to the food market did not materialise. To the contrary, it had a detrimental effect on its long-standing personal relationships with key suppliers. Since 2004, the also Bremen-based wine company Eggers & Franke had attempted the takeover of the formerly significant competitor. With the support of Bömers family’s minority stake, Eggers & Franke acquired in April 2005 Ludwig von Kapff and as of August 1st of that year, 100% of the Reidemeister & Ulrichs shares. The Eggers & Franke Group portfolio already contains Joh. Eggers Sohn as long-established company Bremen wine trade company. In their portfolio strategy, Reidemeister & Ulrichs focuses on the distribution channels specialized wine stores and gastronomy. In 2009 the company, under the contemporary name of Racke | Eggers & Franke Group absorbed company DC Gesellschaft für Weinimporte, Rüdesheim (Nahe), which was merged with Reidemeister & Ulrichs. In addition to the main storage at the headquarters of Eggers & Franke Group in Bremen, Reidemeister & Ulrichs operates both a sales office and distribution centre in Berlin. Own staff and about 24 sales representatives are responsible for the sales in Germany. Owed to the quality of the assortment, Reidemeister & Ulrichs was repeatedly honoured “Importer of the Year” at the International Wine Competition Mundus Vini (2003, 2006, 2007 and 2011).